Studio Pierce, Renovation, Rebranding
The Midtown Bowl project involved the remodeling of the exterior of a late-'60s bowling alley to establish a new brand and increase visibility. The project included the design and installation of a new branded facade, creating a modern and eye-catching look for the bowling alley. The success of the branded exterior prompted the business to remodel the interior, providing a comprehensive branded experience for patrons. The renovation included new lighting, flooring, seating, and a refreshed bar area. The revitalization of Midtown Bowl helped to bring a fresh, modern look to the iconic Atlanta landmark while preserving its history and importance to the community.